11 Immutable Laws of Internet Branding
Notes from 11 Immutable Laws of Internet Branding by Al Ries
01. The law of either/or
02. The law of interactivity
03. The law of common name
04. The law of proper name
05. The law of singularity
06. The law of advertising
07. The law of globalism
08. The law of time
09. The law of vanity
10. The law of divergence
11. The law of transformation
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