12 Essential Principles for Winning the War for Customers
Notes from Sun Tzu Strategies for Marketing by Gerald A. Michaelson
01. Honor the customer.
02. Organization of intelligence.
03. Maintenance of the objective.
04. A secure position.
05. Offensive action.
06. Surprise
07. Maneuver
08. Concentration of resources
09. Economy of force
10. Command structure
11. Personal leadership
12. Simplicity
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