Archive for February, 2007
Positioning Index
25 February 2007Al Ries and Jack Trout wrote a series of articles called ‘The Positioning Era’ for Advertising Age in the Early 1970s.
” … positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.”
The co-wrote [...]
Entrepreneurship Index
24 February 2007The five essential entrepreneurial skills for success are concentration, discrimination, organization, innovation and communication. - Michael Faraday
Value Index
23 February 2007Price is what you pay. Value is what you get. - Warren Buffett
