Archive for May, 2008


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10 Commandments for Transforming Brands in a Consumer Democracy

31 May 2008

Notes from Citizen Brand by Marc Gobe 01. Evolve from consumers to people : Consumers buy. People live. 02. Evolve from honesty to trust : Honesty is expected. Trust is engaging and intimate. 03. Evolve from product to experience : Products fulfill needs. Experiences fulfill desires. 04. Evolve from quality to preference : Quality for [...]


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