7 Steps to Winning the Customer You Haven’t Got
Notes from The Must-Have Customer by Robert Gordman
01. Who are our must-have customers?
02. What is our market position?
03. Sweet spots and why you need one.
04. Why are our satisfied customers buying from our competition?
05. Critical success factors: Do you know what you don’t know?
06. Must-have employees.
07. Are we communicating effectively with our must-have customers?
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