Personal MBA : eConsultant » topics

Positioning Index

eConsultant — Sun, 25 Feb 2007 08:00:47 +0000

Al Ries and Jack Trout wrote a series of articles called ‘The Positioning Era’ for Advertising Age in the Early 1970s.

” … positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.”

The co-wrote the classic book on the subject: Positioning: The Battle for your Mind

Entrepreneurship Index

eConsultant — Sat, 24 Feb 2007 08:00:31 +0000

The five essential entrepreneurial skills for success are concentration, discrimination, organization, innovation and communication. – Michael Faraday

Value Index

eConsultant — Fri, 23 Feb 2007 08:00:20 +0000

Price is what you pay. Value is what you get. – Warren Buffett

Teams Index

eConsultant — Thu, 22 Feb 2007 08:00:11 +0000

People who work together will win, whether it be against complex football defenses, or the problems of modern society. – Vince Lombardi

Talent Index

eConsultant — Wed, 21 Feb 2007 08:00:43 +0000

Toil to make yourself remarkable by some talent or other. – Seneca

Success Index

eConsultant — Tue, 20 Feb 2007 08:00:08 +0000

Success usually comes to those who are too busy to be looking for it. – Henry David Thoreau

Strategize Index

eConsultant — Mon, 19 Feb 2007 08:00:37 +0000

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu

Simplicity Index

eConsultant — Sun, 18 Feb 2007 08:00:59 +0000

Everything should be made as simple as possible, but not one bit simpler. – Albert Einstein

Selling Index

eConsultant — Sat, 17 Feb 2007 08:00:32 +0000

Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it. – Anita Roddick

Sacrifice Index

eConsultant — Fri, 16 Feb 2007 08:00:23 +0000

Those things which are precious are saved only by sacrifice. – David Kenyon Webster