The 12.5 Principles of Sales Greatness
01. Kick your own ass.
02. Prepare to win, or lose to someone who is.
03. Personal branding IS sales : it’s not who you know, it’s who knows you.
04. It’s all about value, it’s all about the relationship, it’s not all about the price.
05. It’s NOT work, it’s NETwork.
06. If you can’t get in front of the real decision maker, you suck.
07. Engage me and you can make me convince myself.
08. If you can make them laugh, you can make them buy!
09. Use CREATIVITY to differentiate and dominate.
10. Reduce their risk and you’ll convert selling into buying.
11. When you say it about yourself it’s bragging. When someone else says it about you its proof.
12. Antennas up!
. For more, buy the book!
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