Positioning Index
Al Ries and Jack Trout wrote a series of articles called ‘The Positioning Era’ for Advertising Age in the Early 1970s.
” … positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.”
The co-wrote the classic book on the subject: Positioning: The Battle for your Mind
Previous Posts :
- The Four Stages of Selling
- The 9 Biggest Sales Presentation Mistakes and How To Avoid Them
- The 10 Original Practices for Enlightened Living
- The 10 Secrets No One Will Tell You About Leaders and What They Really Think
- 7 Essential Lessons for Surviving Disaster
- The 7 Keys to Weight Loss Freedom
- Twelve Groups of Contacts for Job Searching
- Three Step Process to Success
- The Six Essential Types of Email
- 15 winning Methods for Selling Any Product or Service in Any Economy
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