Seven Affluent Loyalty Principles
Notes from The Art of Selling to the Affluent by Matt Oechsli
01. Don’t tell people about your service – show them.
02. Practice hospitality by doing the little things.
03. Be available to affluent customers or clients 24 hours a day even if you don’t believe it’s necessary.
04. Enable customers or clients to make one call to get the answers.
05. Never say no.
06. Help customers or clients help you to provide Ritz-Carlton level service.
07. Set a leadership example.
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