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Ten Deadly Marketing Sins : Personal MBA : eConsultant

Ten Deadly Marketing Sins

Notes from Ten Deadly Marketing Sins by Philip Kotler

01. Your company is not sufficiently market focused and customer driver.
02. Your company does not fully understand its target customers.
03. Your company needs to better define and monitor its competitors.
04. Your company has not properly managed its relationships its stakeholders.
05. Your company is not good at finding new opportunities.
06. Your company’s marketing planning process is deficient.
07. Your company’s product and service policies need tightening.
08. Your company’s brand-building and communication skills are weak.
09. Your company is not well organized to carry on effective and efficient marketing.
10. Your company has not made maximum use of technology.
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13 February 2008 | pmba | Trackback | del.icio.us | Stumble it! | View Count : 2145
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