The 12 Commandments of Affluent Selling
Notes from The Art of Selling to the Affluent by Matt Oechsli
01. Be totally committed.
02. Be as advertised.
03. Be a problem solver.
04. Be a servant.
05. Be a trusted source of information.
06. Provide value that exceeds price.
07. Disclose all costs.
08. Stand by everything.
09. You are the firm.
10. Be covetous of your reputation.
11. Become internet savvy.
12. No hassles.
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
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