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The Five Go-to-Market Plays : Personal MBA : eConsultant

The Five Go-to-Market Plays

Notes from The Marketing Playbook by John Zagula

01. Drag Race : single out one competitor and racing all out to win against them.
02. Platform : Defend a secured lead in your category via allies and defenses.
03. Stealth : undermine the status quo in your market by whittling away at the incumbent’s weak points.
04. Best-of-Both : gain dominance over the whole category by collapsing the high end and the low end.
05. High-Low : split the category and own both the halves.

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30 May 2008 | pmba | Trackback | del.icio.us | Stumble it! | View Count : 2500
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