The Five Go-to-Market Plays
Notes from The Marketing Playbook by John Zagula
01. Drag Race : single out one competitor and racing all out to win against them.
02. Platform : Defend a secured lead in your category via allies and defenses.
03. Stealth : undermine the status quo in your market by whittling away at the incumbent’s weak points.
04. Best-of-Both : gain dominance over the whole category by collapsing the high end and the low end.
05. High-Low : split the category and own both the halves.
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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