Using the 12 Principles of Relationship Asset Management to Build Buy-in, Blast Away Barriers, and Boost Your Business
Notes from Business Is a Contact Sport by Augusto Vidaurreta
01. See relationships as valuable assets.
02. Develop a game plan.
03. Create ownership for relationships.
04. Transform contacts into connections.
05. Move into win-win zone.
06. Get to know your stakeholders as people.
07. Build bonds of trust with all stakeholders.
08. Banish relationship killers.
09. When something breaks, fix it fast.
10. Get rolling and maintain momentum.
11. Maximize the long-term value of relationships.
12. Keep the wins coming, stakeholder by stakeholder.
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